Product Guide
The EQQUALBERRY Purple Rice Pore Purifying Pack Cleanser is a 130g 2 in 1 formula designed to work as both a rinse off cleanser and a short contact clay pack. The hybrid format is the main practical difference from a standard face wash.

EQQUALBERRY Purple Rice Pore Purifying Pack Cleanser
Search this product on Amazon UK
Useful if: choose it if you specifically want one product that can work as a cleanser and a short contact clay pack rather than buying those two formats separately.
The product is positioned as a hybrid cleansing format. It can be used as a daily cleanser, while the pack use gives the formula a short contact period on the skin before rinsing.
That is different from a conventional clay mask that is only used occasionally and from a standard cleanser that is rinsed almost immediately. Follow the current directions rather than leaving it on longer in the hope of a stronger effect.
The product combines a purple rice ingredient story with multiple clay types and exfoliating acids. Because acid ingredients are part of the formula, check the rest of your routine if you already use several exfoliating products.
A hybrid format can reduce the number of separate products in a routine, but it is not automatically gentler or stronger than using a separate cleanser and mask.
It is most relevant if you like rinse off clay products but do not want a dedicated mask taking up another step. If your main priority is a very simple, low activity cleanser, a conventional cream or gel cleanser may be easier to fit into a basic routine.
As with any newer imported product, check the current pack directions and ingredient list before use.