We are a team of skincare experts providing evidence-based reviews and advice. Our mission is to cut through the marketing noise and give you honest, scientific recommendations you can trust.
Our Qualifications
- BSc (Hons) Pharmacology, University of Manchester, 2009
- MBChB Medicine, University of Edinburgh, 2014
- MRCP (UK), 2017
- Dermatology Specialty Training, King's College London, 2017 to 2022
- Specialist Registration, GMC, 2022
- Member, British Association of Dermatologists (BAD)
- Member, British Cosmetic Dermatology Group (BCDG)
Our Dermatologist
We are led by a consultant dermatologist with 11 years of clinical practice spanning the NHS and private practice. Currently based in Harley Street, London, with an NHS attachment at St John's Institute of Dermatology (Guy's and St Thomas').
Specialises in:
- Adult acne and rosacea (medical and lifestyle management)
- Perimenopausal skin changes
- Hyperpigmentation in skin of colour
- Evidence-based anti-ageing (retinoids, peptides, SPF behaviour)
- Cosmetic dermatology: injectables, chemical peels, microneedling
- Skincare formulation review (regulatory and ingredient safety)
Career Path
- 2022 to present at Consultant Dermatologist, Harley Street (private) and St John's Institute (NHS)
- 2018 to 2022 as Dermatology Specialty Registrar, King's College London rotation
- 2017 to 2018 as Core Medical Training, Royal London Hospital
- 2014 to 2017 as Foundation and Core Medical, Edinburgh and Glasgow
Writing and Advisory Work
- Medical reviewer for three UK beauty publications (anonymised per editorial contract)
- Skincare formulator advisor for two British indie brands (claims review and ingredient safety sign-off, not marketing)
- Speaker, British Association of Dermatologists Annual Meeting 2024, where they gave a talk on retinoid tolerance in sensitive skin types
- Peer-reviewed publications in the British Journal of Dermatology and Clinical and Experimental Dermatology (topics: photoprotection adherence, niacinamide mechanisms, post-inflammatory hyperpigmentation in melanin-rich skin)
Our Practice Philosophy
"If a product needs three minutes of explanation to justify its existence, it's probably not worth the bathroom shelf space."
- Evidence over hype. RCTs > Reddit threads.
- Skin barrier integrity is non-negotiable.
- SPF is the single highest-ROI product in any routine.
- We publicly call out overpriced filler formulas.
- We do not recommend essential oils, "natural" claims, or unregulated actives.